July 2019

As in nature, where bowerbirds decorate their breeding grounds in certain colors when attracting the female mate, industrial companies also use colors to attract customers and to differentiate themselves from market competitors. Since the color of a component can be a decisive criterion, PARTsolutions offers engineers and purchasers an innovative color search.

One of the biggest challenges for the manufacturing industry is sales lead generation. Made In Britain met with experts from Power Jacks and CADENAS UK to learn how their successful strategy of providing an Electronic Product Catalog led to a 30 % increase in sales.